GoGo YogurtZ Branding

In 2016, Materne North America launched the most significant innovation since the introduction of applesauce in a pouch. Now, US families can enjoy yogurt that is, “so cool, it doesn’t have to be cold,” or in other words, a natural yogurt snack with no preservatives and no fridge needed! Along side innovation, I worked on various concept designs for a new dairy based product that would be parent and kid approved. Below is the packaging, characters, merchandising and displays developed for the brand.